Cybersecurity Ventures projected that “cybercrime will cost the world $6 trillion annually by 2021, up from $3 trillion in 2015.” This essentially indicates that criminals have access to virtually unlimited budgets to enhance the sophistication of their attacks, while business owners are often doing little to defend themselves. These diverging trends indicate a precarious future. Furthermore, due to COVID-19, many businesses have been compelled to operate remotely, increasing their dependence on home networks to perform daily tasks. This reliance on insecure home networks has made them more vulnerable to breaches than ever before.

Most business owners recognize this issue but tend to dismiss it as a distant threat that can be managed with standard cybersecurity solutions, which typically consist of a pre-packaged firewall, anti-virus/malware protection, and a data backup plan. However, while these measures may have once been adequate, they are unfortunately no longer sufficient. Hackers continually evolve their tactics, and as they discover new ways to breach systems, innovative technologies are essential to counter these advancements. The gap is widening and shows no signs of closing. In fact, according to Accenture, “Security breaches have increased by 67% since 2014.” This statistic indicates that while past dismissals may have been valid business decisions at the time, it is now imperative for businesses to take proactive measures to support their staff, particularly as they face heightened breach risks in a work-from-home environment.

Mark Lasinis, CIO/Vice President of Technology at Imagine Technology Group, stated, “The game has completely changed, and businesses need to understand the implications of inaction. For instance, in most states, you’re legally obligated to publicly announce any breach to news outlets. This can inflict irreparable harm on a company’s reputation, which is a costly burden to bear, especially when cybersecurity solutions are readily available to mitigate these risks.” Lasinis further emphasized, “Regardless of which provider you choose, the best strategy is a layered approach. This way, breaches can be contained, assets protected, and exposure minimized. When a business is breached, it’s crucial to ensure that the entire organization isn’t incapacitated.”

Another significant change is the average duration of a breach. Many people assume that a typical breach, such as a ransomware attack, results in a demand for ransom and a resolution within a few days. However, according to IBM, “the average life cycle of a breach (from breach to containment) lasted almost 11 months.” The employee downtime resulting from such incidents can be a nightmare for management and can often push businesses to the brink of collapse.

In summary, companies that have managed to survive the disruptions of 2020 must reassess their security strategies for 2021 to avoid falling into “survival mode.” As business owners face challenges on multiple fronts, Lasinis underscores why cybersecurity must be an immediate priority for every modern business: “It takes 20 years to build a reputation and only a few minutes of a cyber-incident to ruin it.”

ABOUT IMAGINE TECHNOLOGY GROUP

Imagine Technology Group (ITG) is an Arizona-owned and operated company that provides customers with a single point of contact for all their office technology needs. ITG offers a wide variety of document management solutions, workflow improvements, multi-function devices, VoIP phone systems, digital signage, managed network services, and IT solutions. Through our manufacturers’ National Programs, we can deliver service and support globally. Our goal is to be our customers’ “ONE SOURCE” for any office technology solution they may require. With top-notch customer service provided by well-trained employees, ITG manages your technology so you don’t have to. To learn more about our products, services, and support, please contact ITG at 602-454-0720 or visit www.itgarizona.com.

Cybersecurity Ventures predicted that “cybercrime will cost the world $6 trillion annually by 2021, up from $3 trillion in 2015.” Effectively, this means that criminals have access to unlimited budgets to increase the sophistication of their attacks, meanwhile, business owners are doing little or nothing to defend themselves. Those diverging trendlines signal a precarious future. Furthermore, due to COVID-19, most businesses have been forced to operate remotely which has increased their reliance on home networks to perform their daily duties. This increased reliance on insecure home networks has left them more susceptible to breaches than ever before.

Most business owners are aware of this problem, but disregard it as a distant threat that can be eliminated through the standard cybersecurity solution – which is comprised of a prepackaged firewall, anti-virus/malware protection and data backup plan. However, while that used to be a sufficient solution, it’s unfortunately no longer appropriate. Hackers are constantly evolving their methods and as they find new ways of causing a breach, new technologies are needed to combat these advances. The gap is widening and is also showing no signs of slowing. In fact, according to Accenture, “Security breaches have increased by 67% since 2014.” This fact suggests that while prior dismissals may have been the appropriate business decision at the time, now, businesses must take proactive action to support their staff, especially while they increase their risk of breach in the mandated work-from-home work environment.

Mark Lasinis, CIO/Vice President of Technology of Imagine Technology Group, stated, “The game has completely changed and businesses need to understand the implications of inaction. For example, in most states, you’re legally obligated to publicly announce any breach to news outlets. This can do irreparable harm to a company’s reputation, which is an extremely costly burden to bear, especially when cybersecurity solutions are readily available to eliminate these risks.” Lasinis later added, “Regardless of which provider you use, the best tactic to employ is a layered approach. That way, breaches can be contained, assets can be protected and exposure is minimized. When a business is breached, it’s important to ensure that the whole company isn’t incapacitated.”

Another key factor that has changed is the average duration of a breach. Most people assume that a typical breach, like a ransomware attack for example, results in a breach, demand for a ransom and resolution within a few days. However, according to IBM, “the average life cycle of a breach (from breach to containment) lasted almost 11 months.” The employee downtime from something like this can be a nightmare for management and in many instances, can put businesses on the brink of collapse.

In sum, businesses who have managed to survive the disruption that 2020 has caused need to reassess their security strategy for 2021 so that they don’t get caught in “survival-mode.” While business owners are being tested on every front, Lasinis summarizes why cybersecurity needs to be an immediate priority for every business in the modern age, “It takes 20 years to build a reputation and only a few minutes of a cyber-incident to ruin it.”

ABOUT IMAGINE TECHNOLOGY GROUP

Imagine Technology Group (ITG), an Arizona owned and operated company offering our customers a single point of contact for all their office technology needs. ITG provides a wide variety of document management solutions, workflow improvements, Multi-function devices, VoIP phone systems, digital signage, managed network services and IT Solutions. With our manufactures’ National Programs, we can provide service and support anywhere in the world. Our goal is to be our customer’s “ONE SOURCE” for any office technology solution they might need. Through top-notch customer service, provided by well-trained employees, ITG manages your technology so you do not have to. To learn more about our products, services and support please contact ITG at 602-454-0720 or visit www.itgarizona.com.

Phil Semallie

Director of Operations

  • Present: Imagine Technology Group
    Director of Operations

Phil is the Director of Service with nearly three decades of experience in the service industry, having begun his career in 1995. A founding team member of Imagine Technology Group since day one in 2011, Phil has played a critical role in building and leading high-performing service operations. Known for a hands-on approach, Phil collaborates closely with his team to optimize response times, maximize equipment uptime, and service support for clients across Arizona. His leadership and dedication to excellence helped the organization achieve Sharp’s Platinum Level Service Dealer designation and Toshiba’s ProMasters Award.

 

Phil is Navajo, from the Navajo Nation, and maintains a strong connection to his roots. He is of the Rock Gap People Clan and born for the Salt Clan. Outside of work, he enjoys the drive home to the reservation to spend time with family, valuing the traditions and relationships that continue to shape who he is both personally and professionally.

Dylan Olson

Director of IT

  • Present: Imagine Technology Group
    Director of IT

Dylan is a seasoned IT leader serving as Director of IT in Chandler, Arizona. He brings extensive experience overseeing enterprise infrastructure, applications, and IT operations, with a focus on scalability, security, and continuous improvement. Throughout his career, Dylan has led cross-functional teams, modernized technology environments, and partnered closely with executive leadership to ensure IT strategies directly support organizational goals.

Known for his calm, results-driven approach, Dylan emphasizes operational excellence, thoughtful governance, and practical innovation. He is passionate about developing strong teams, optimizing systems for long-term growth, and delivering dependable technology that enables the business to move faster and smarter.

Outside of work, Dylan values maintaining an active and well‑rounded lifestyle. He enjoys hiking, weight training, watching movies, and attending live concerts
—interests that reflect his appreciation for both physical challenge and creative experiences.

Cathy Chambers

Director of Finance

  • 2015-Present: Imagine Technology Group
    Director of Finance
  • 2008-2015: Marcolin USA
    Controller
  • 1994-2008: Enterprise Holding Co
    Accounting Manager

Originally from the Midwest, Cathy is now a long-time Arizona resident. She holds a degree in Accounting and brings with her 30+ years of Finance and Accounting experience at the Management level. Cathy has a theory: “it’s always Monday and it’s always Friday” because she’s been fortunate enough to always love her job and the company she works for.

Cathy is known for her “workaholic-never-stops” dedication and is committed to getting the job done. She possesses an honest approach to solving team issues and stands by her “open-door”, “let’s talk about it” policy. Cathy is loyal and determined and has a unique stubbornness for problem-solving and seeing her team succeed.

Cathy was an integral part of multiple conversions in ERP systems, payroll, banking, 401k, and benefits at ITG and with previous employers. At Marcolin, in the middle of an acquisition and SAP conversion, a key employee resigned. Cathy was responsible for hiring and training a replacement all while keeping the conversion on tract. Through this process, Cathy kept her team focused on valuing their customers, even when they were unsure of their future with the newly merged company.

In her personal life, Cathy prefers to be outdoors enjoying activities that the Arizona climate brings. She can be found hiking, running, mountain biking, kayaking and camping. She also spends time with her family and pets, travels, and enjoys scuba diving preferably in the blue waters of the Belize or Bonaire.

Ray Trombley

Director of Operations

  • 2019-Present: Imagine Technology Group
    Director of Operations
  • 2011-2019: Imagine Technology Group
    Service Operations Manager
  • 2005-2011: Infincom
    Operations Supervisor
  • 1994-2005: Copier Brothers
    Service Manager


Currently a resident of Arizona, Ray is originally from the East Coast (New Hampshire). He has been a member of the Service Team with Imagine Technology for over five years and has been in the Industry over 25 years. Starting in the Technical area, Ray grew his expertise into-and-beyond the Operations and Logistics field. He has won numerous awards for his technical abilities along with winning the President’s Club Award. Ray is an “original” ITG employee and has been instrumental to the growth of the company. As Director of Operations, Ray is responsible for the entire logistics operation and has shown continual insight into how to improve ITG’s delivery process, decrease cost of goods sold and manage the inventory levels to provide excellent customer service.

Ray is always involved in the entire aspect of the business and tries to understand and help in all areas. After a company decision to change Software, he took the lead in implementing the new database and has become the point person since implementation, winning the new title of the go to guy “ASK RAY”. He is a strong source of knowledge and always willing to take the time to assist others where needed. He is known for his strong work ethics and attention to detail. He keeps up with business life by reading ENX and other business publications.

Ray’s personal interests include basketball and he is a huge Boston Celtics fan. He is involved with his children’s Taekwondo and spends his free time being with his family. His long-term goals include visiting Ireland and spending vacation time with his family.

Pamela Berlin

Director of Aftermarket Sales

  • 2015-Present: Imagine Technology Group
    Director of Aftermarket Sales
  • 1999-2015: Arizona Office Technologies
    Regional Supply Mgr.
  • 1986-1999: Danka
    Customer Care Coordinator

Pamela is one of the few Arizona natives and comes with 31+ years of experience in the field of Customer Service and Aftermarket Sales. She has the unique ability to work out-of-the-box, enabling her to wear a myriad of hats when it concerns customer service. She has a strong background in Aftermarket Sales and a firm believer in Customer Satisfaction above all else. Pamela is a very organized individual and brings with her a positive attitude, along with the skillset to work and solve issues. She possesses the determination and drive that it takes to achieve complete Customer Satisfaction. Pamela is a great team player and not afraid to assist in other areas where needed.

In her current role at ITG, Pamela has been instrumental at improving the delivery process of all aftermarket activities. She has implemented special pricing programs with multiple vendors and has improved the supply reporting system for all customers. During a major takeover, Pamela’s dedication to detail, industry knowledge and foresight allowed ITG to provide superior customer service all while never missing a commitment.

Pamela is involved with volunteering her time with local Foundations such as Hospice of the Valley, Tempe Community Action, and the Human Society of Arizona, rescuing and adopting her family of dogs. Her giving heart spreads to helping others through donations, volunteering her time where needed, and organizing community Charity drives. Pamela’s free time is spent with her family, and enjoys shopping with friends and trying new food!

Wendy Hagerstrand

Director of Service / Sales Manager

  • 2000–2009: IT Systems & Arizona Office Technology
    Service Technician
  • 2009–2010: SoCal Office Technology
    Field Product Specialist
  • 2010–2011: SoCal Office Technology
    Director of Corporate Service Training
  • 2011–2015: SoCal Office Technology
    Director of Service
  • 2015–2019: SoCal Office Technology
    Vice President of Service
  • 2019–2020: Sales Manager
    Arizona Office Technology
  • 2020–2021: Director of Sales
    Arizona Office Technologies
  • 2021–Current: Imagine Technology Group
    Director of Service

Wendy was born in Denver, Colorado and moved to California at a young age where she was raised before moving to Arizona in 1992. She returned to California for 10 years where she took the opportunity to advance her career prior to returning to Arizona 3 years later. She has 22 years industry experience with 12 years of that being in leadership positions.

Throughout her experience in the technology industry Wendy started off her career as a field service technician and has advanced her career holding other roles such as a Product Specialist, Director of Service Training and Director of Service before being promoted to the Vice President of Service role to advance and drive service growth strategies for an organization generating $51M in annual revenue. Wendy is passionate about developing service vision and long-term business planning. She has a relentless drive for building and promoting long-lasting customer relationships through partnering with them to understand the needs of their organization. She returned to Arizona 3 years ago and worked as a Sales Manager before being promoted to a Sales Director. Wendy joined the team here at ITG in June of 2021 as our Director of Service. With her experience it gives her a relentless passion to support the company in all aspects.

Wendy’s business perspective is leadership by example. She believes strongly in helping her team understand the ‘Whys’ behind the business decisions. She feels this helps them to better understand why certain tasks are asked of them in their roles daily and helps to expose opportunities. With this understanding across the service organization, it helps all of us make better choices when working in all areas of the business from supporting the clients to the financial impact the team makes in their day-to-day decisions. Wendy is never one to say, “It’s not my job.” She will support the team in any way she can.

In her free time Wendy enjoys painting, traveling as much as possible, and the great outdoors doing anything from biking to hiking. Wendy has 3 children, 2 daughters-in-law, 1 son-in-law and 9 grandchildren and thoroughly enjoys spending time with them whenever she can for family gatherings.

Brian Spitler

Chief Information Officer

Brian brings over three decades of experience in technology and operations to his role as Chief Information Officer at Imagine Technology Group. Having spent more than 15 years in the Phoenix area, Brian has held leadership positions at some of the region’s largest companies. His focus on innovation and driving synergy between Operations and Technology has led to a proven track record of successful projects and large-scale operations.

In his current role, Brian is dedicated to leading strategic technological advancements and enhancing customer experiences. His previous career experience allows him to work closely with clients to provide valuable insights into technology-based solutions and the development of key applications and systems.

Utilizing his expertise in process improvement and vendor relations, Brian has successfully streamlined sales and operations, resulting in a significant increase in profitability. His commitment to operational excellence in technology drives continuous innovation and ensures that IT needs remain cutting edge.

Outside of work, Brian enjoys hiking, camping, golf, and holds a private pilot license. On weekends, you can find him adventuring with his wife and kids.

Jay Van Ryn

VP Major Accounts

  • Imagine Technology Group, 2015-Present
    VP Major Accounts
  • Arizona Office Technology, 2007-2014
    Major Account Executive
  • CB Documents, 2001-2007
    Major Account Representative

Jay is a proud member of the Executive team at Imagine Technology Group as the VP of Major Accounts. He brings a wealth of major account leadership experience in the office technology industry throughout Arizona.

Jay has been in the industry for over 25 years and works with National Accounts throughout the US. His customers include some of the highest profile, Non-Profit and For-Profit organizations throughout Arizona and most with a tenure of 15-20 years. Jay’s latest endeavor is the opening of an ITG office in Flagstaff and growing the business to include such areas as Cottonwood and other outlying areas in Northern Arizona.

Jay has been successful in helping his customers make great inroads in improving their imaging spend by working closely with them to efficiently manage not only the output but the devices they are using in their offices. Through his direction, one of his major accounts was able to eliminate 25% of their output devices and decrease their overall spend by 15% in the first 6 months all while improving internal customer satisfaction. Jay has a unique ability to find a way to improve the customers bottom line while protecting the service level they receive from Imagine Technology Group.

Jay grew up in Minnesota and graduated from Northern Arizona University. He is married with three children. Helping Non-Profits succeed is Jay’s current and future goal. He currently sponsors events for Hospice of the Valley, Tempe Community Action Agency, NAH Foundation, The Phoenix Zoo and Fans Across America. Jay enjoys fishing in Canada, and vacations with his family.

Christy Gallegos

Director of Sales, Major Accounts

  • 2015-Present: Imagine Technology Group
    Director of Sales, Major Accts
  • 2005-2015: Arizona Office Technology
    Major Account Executive

 

Originally from California, Christy is now a loyal Arizona resident who brings with her a vast array of experience in the Technology Sales and Service Industry. Christy has the unique ability to adapt to any environment, thus allowing people around her to feel a sense of comfort and relatability. She can uncover and understand what business owners’ needs are to improve workflows, and finding ways to redistribute money in inefficiencies to reallocate back to her customers bottom line. Her positive energy and enthusiasm are never-ending and tends to rub off on not only her team, but other coworkers in the business.

She was responsible for managing a major account business plan and succeeded in expanding revenue by 30% in 2013 and 42% in 2014, resulting in being a Presidents’ Club recipient for those years, plus two others. She has demonstrated an unwavering commitment to Customer Service, adding new customers while maintaining premium service levels with existing accounts. She is also successful in retaining and expanding current accounts, while writing 40$ net new business. Christy is currently helping to build and coach new sales teams to achieve success. Her business goals include growing her sales team to 10 with an annual revenue of 15 mil+.

Christy is a dedicated wife and mother of two amazing children. She can be found attending school functions and participating in outside activities. She is the VP of Mountain Pointe Baseball Booster Board. Christy is outgoing, ambitious, intuitive and giving. She volunteers where needed and is always willing to assist others no matter what walk of life. Christy’s future goals include Sky-Diving, taking a family vacation to the Cayman Islands and living on the beach with her family.

Scott Reynolds

Executive Vice President

  • 1993-2013: Arizona Office Technologies
    Sr. Vice President/CFO
  • 2013-2018: SoCal Office Technologies
    Sr. Vice President/CFO
  • 2020-2021: Sharp Business USA
    General Manager, Sharp Business Systems Southwest
  • 2021-Current: Imagine Technology Group
    Executive Vice President


Scott was born in New York but has lived in Arizona for 40 years with a short time of 6 years spent in California. He has nearly 30 years of office technology industry experience with 20 years of that being in leadership. He holds a university degree in Finance from the Arizona State University.

Throughout his long-time experience, Scott has held positions from Accounting and Finance to President and General Manager. His background in these areas support a strong connection to every aspect of the business which makes him a great fit for Imagine Technology Group. He specializes in strategic planning and business development and enjoys successfully scaling a business for growth.

Scott is a big proponent of giving back to the community and leads the business to be the same. In the past, he has held a board member position for The Boy’s and Girl’s Club. Scott has been married over 35 years to his wife Amy, has a daughter named Rachel and an Australian Shepherd named Divot. In his free time, he enjoys running, golf, all other sports as well as traveling.

Rudy Parga

CEO/Owner

Rudy is the CEO of Imagine Technology Group. Prior to joining Imagine, Rudy was a trial attorney at a multi-state regional law firm and spent several of those years as the firm’s Managing Shareholder. For over 20 years, he handled complex business disputes, including helping businesses protect and defend their irreplaceable confidential business information – whether from internal forces or external threats such as cyber-security breaches. During his time as Managing Shareholder, Rudy’s firm expanded into different geographical markets and developed new and innovative business models to better serve its clients both domestically and internationally.

Rudy’s legal experience provides him with a unique perspective regarding the critical importance of deploying effective technology in business. Rudy excels at clearing away obstacles and developing creative business solutions. Technology in business will continue to evolve at a staggering speed, and ITG looks forward to the opportunity to become a trusted business partner with your organization.

Rudy is frequently acknowledged for his community leadership. He actively supports many nonprofit organizations, including serving on the Board of Directors for the Maricopa Community Colleges Foundation as well as past Chair of the Board. He also serves on the Executive Board for Gridiron Greats Foundation. He has also served as past Chair for Chicanos Por La Causa, and a past member of the Board of Directors for Friends of Public Radio Arizona.

Rudy has been recognized for his professional accomplishments, including numerous peer-reviewed legal directories. He is recognized as an AV Preeminent® lawyer by Martindale-Hubbell®; has been featured prominently in Southwest Super Lawyers®, including on the “Top 50 Super Lawyers List” in Arizona in 2016 and in the special Super Lawyers Corporate Counsel and Business editions. Rudy is also named in the 2009-2018 editions of Best Lawyers in America®, including in the Business edition. He was also named to the inaugural group of Arizona’s Finest Lawyers.

Rudy also has been recognized numerous times by AzBusiness Magazine and has been listed among the Top 100 Lawyers in Arizona and featured in the Managing Partners section; in 2014, Rudy was highlighted in the inaugural issue of AzBusiness Leaders and has been listed multiple times since then; and in 2013, he was named one of the 25 Most Influential Hispanic Business Leaders. In 2012, the Phoenix Business Journal named Rudy to their list of Most Admired CEOs and Top Level Executives. Rudy was also recognized as a legal visionary in the book Legal Visionaries by David Galbenski (2013).

Rudy holds a Bachelor of Arts degree in Anthropology and Political Science from Amherst College. He also holds a J.D. degree from the University of New Mexico School of Law.

Chad Schwartz

President Owner/Founder

Chad has over 22 years of experience in the Office Technology Space. He has the unique ability to relate and create relationships, providing solutions for his clients. A typical day for Chad would be supporting the sales team, and managing department leaders in the business. When his staff and customers come to him, he provides solutions that are pleasing to all. His views on the business world are professional, but also include family values. His belief is that you get out what you put into it. He works hard, is always there to help where needed and consistently shows a positive attitude. He frowns on lack of effort, lack of integrity and lack of accountability. Chad is clearly noted for his hands-on dedication with his sales team and consistently goes the extra mile to get things accomplished.

In his experience with the Office Technology/Document Management Field, Chad brings with him years of Customer Service experience along with highly skilled Sales experience. He grew his first company, Infincom, into an 8-million-dollar company within 4 years, and was featured as one of Inc5000 fastest growing companies. As Founding Partner with ITG, he guided them to another INC5000 fastest growing companies a 5-time ENX Magazine Elite Dealer of the year.

Chad currently serves on the Board of the David Johnson’s Mission 31 Foundation, volunteers at Hospice of the Valley and is involved with his children’s Sports and Dance activities.

Chad spends his off time with his family, enjoys Golfing, and someday hopes to play St. Andrews.